The new logo expresses the essence of Nova’s new identity – “the joy of good health”.
The new name and carefully crafted lettering communicate the commitment to expert, world-class standards that Nova offers its physicians and patients. The logo symbol “n” represents, through its fluid shape, the vitality of life. The simplicity of the overall design cues the uncomplicated, personal care patients and their families have come to experience at Nova. To complete the look, a vibrant blue-green color vignette has been used to leave onlookers with a carefree and joyful feeling.
Nova is recognized as an innovative provider of health services. This new logo symbolizes Nova's commitment towards world-class surgical care. Our new logo and identity will enable us to spread our services and ethos in a simpler, more enthusiastic fashion, and promote a feeling of “joie de vivre”.
The focus of the Nova Specialty Surgery rebranding has been to communicate the uniqueness of this care model, best exemplified in the proverb "life is not merely to be alive, but to be well". Nova’s customer-centricity, exemplified by its easy-to-navigate, world-class facilities in neighborhood locations enables faster patient recovery through highly experienced doctors and personalized care.